Evaluation question 5

5. How did you attract/address your audience?

I think that we have attracted our audience as from our feedback questionnaire that the majority of the people we surveyed said that they thought our film was a certificate 15 and said that it seemed aimed at an audience of people aged 15 and above, this gave us a clear vision into the success of our efforts in making our film attract teenagers and our target audience.

 

What audience do you think our film was aimed at?

 

 

 

 

 

 

 

What certificate would you class our film as?

 

 

 

 

 

 

Whilst we were planning our film we created a viral advertisement that we each showed our friends to see if they were interested in the main storyline of our film. The viral advert was a news campaign of Chloe’s mother appealing for information on the whereabouts of her daughter. We also shared this clip on YouTube.

We also tried to make sure that our audience could relate to at least one of our characters. We did this by the conventions of social groups and the current styles of trends using mise-en-scene, our characters were dressed in current fashion trends such as crop tops, skirts, jumpers, jean and band t-shirts so our audience also had similar dress sense to the characters in the film. We had a stereotypical girly-girl, this was Lola she cared more about her appearance than the people around her and close to her, she is very self-centred and pressures her friends into doing the things that she does. We had a very chilled laid back casual girl, this was Beth she is very open minded and keen to try new things and doesn’t seem to care about what anyone thinks of her. Our final character was a geek, this was Chloe, she was very smart and naïve, she is easily influenced and bullied into things that she knows is wrong but doesn’t  want people to think she is a coward.

We used a dark storyline as teenagers are usually into dark themes and scary but exciting films so we thought this would interest us and the people in our generation. We also based it on the effects of drug use and being pressured into taking them, as recently a lot of teenagers in the ages of our target audience are being pressured into drugs without realising what could happen to them and the people around them therefore we believed this was a great way of making them aware of what the consequences are and can be.

We used social networking sites to attract the audience by sharing clips and questionnaires so we could see what people our age thought to our plans. We also used twitter as an advertisement we posted storylines, teasers and managed to generate 70 followers.

The main success was the questionnaire after the film, this gave us the best insight to in how successful we had been in attracting our audience. I think that the least successful thing was the viral advertisement as it was very time consuming as I took a long time to make the banners and edit and we didn’t upload it to YouTube until after the final film had been uploaded.

I think that the work could be improved by us having a longer deadline as I feel that some of our work was rushed and that we weren’t fully focused as we were stressed and felt under a lot of pressure. I think that if we could do it again we would aim for a much simpler storyline as some of the shots that we needed to do were very difficult and we didn’t expect them to be as tricky as they turned out to be.