Section 5

How did attract/address your audience?

This shows us that most people thought that this film was a certificate 15. This helped us because that’s what we aimed for in our film.

Using our questionnaire we were able to understand and analyse how an audience will react to our film. This helped us because we could tailor our film to the audience. Also this helped us when finding a distributor as well because we knew how the distributor was going to market our product to our target audience.

We targeted our audience by using youth social group conventions. For example we used a convention of girl groups by having a “girly-girly” character that didn’t care about anyone else. Also we used a very causal laid back girl who was very versatile in the group of friends. To be able to use a geek type of girl we had to use a family relation because in reality this wouldn’t happen. This would attract an audience because they would be able to relate to the social groups.

We found that having a non-conventional storyline helped us be successful because it was proven that most audience could not predict the ending. This means we could use new forms of conventions to make the audience interested in the film.

We needed to change some of the film so that people could understand it. For this we decided to use other films, music and ideas from psychological films. For example we used “Cape Fear” to play in the background to show that our film is a psychological thriller. We also used music like a disturbed innocent themed song.

This table shows some of the result we had on our first questionnaire. For example in the question “What do you think will happen next?” most people didn’t have an answer close to the storyline. This was then solved by the above.


I think that the work could be better by having deadlines set for each piece of work because I feel that we had rushed some of our work and due to stress we didn't focus.